In today's age of mindless scrolling and super-saturated digital markets, bite-sized video has become the king of marketing, but it’s also what everyone is doing.

So what happens when you do the opposite? As the saying goes; when everyone zigs, zag.

True, short form content is easily digestible (and most definitely vital) but it’s often not the best way to achieve maximum impact and ROI, and should be thought of as merely one piece of the bigger puzzle.

As our phones replace our televisions, our focus as creatives should not be set on how quickly we deliver our message to ensure eyeballs on the content, but rather; on how we effectively capture viewer attention, tell the most compelling story possible, and trigger action.

Longer form video narratives - when produced and distributed effectively - have the ability to cut through the social abyss of bull kaka and deliver far more value through meaningful storytelling, entertainment, education, and building trust to establish deeper connections with your customer base, both new and old.

One Four specialises in premium branded content with powerful storytelling. We lean on our deep expertise from the world of high-end documentary and factual television, and utilise multi-format cross-platform release strategies to make branded content that is seen and felt.

From authentic brand films, episodic Behind-the-scenes journeys, to partnership stories with well-aligned collaborators - We create content to harness your emotionally rooted vision, values, voice, and impact to untap new consumers and empower your brand.

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